The Profitable Dentist Magazine
By Dr. Christian Yaste
During the past few months, a variety of dental publications – including The Profitable Dentist – have published articles about an assessment and treatment system called TruDenta (DRSdoctor.com). Introduced in 2011, this system includes objective digital assessment technologies, such as cervical range of motion devices (TruDenta ROM) and force analysis devices (TruDenta Scan), as well as therapeutic modalities such as low level laser, ultrasound, and micro-current stimulation.
Developed based on science and technology derived from sports medicine, rehabilitation and other medical fields, TruDenta allows dentists to get to the heart of the problem that could be causing painful symptoms for many patients: dentomandibular sensorimotor dysfunction. This dysfunction affects afferent and efferent neurological reactions through the trigeminal cervical nucleus. This is the same “pain control center” for stimuli and referred pain in the muscles and anatomy of the mouth, neck and head areas. When dentists assess these areas and determine that TruDenta treatment can reset engrams of pain and return patients to a balanced state, drug- and needle-free pain relief can be achieved.
But what exactly can a dental force imbalance and dental headache assessment and treatment system like TruDenta do for your practice?
First, it can enable you to relieve the chronic pain of existing patients and new patients looking for conservative treatment of their symptoms. Doing so allows you to differentiate your office in the community and, therefore, increase the value of your practice.
For example, you’ll be seen as a cutting edge “oral physician” who utilizes innovative technologies to provide optimal patient care. Your love for dentistry can be rejuvenated, and you’ll finally be able to use your education in head and neck anatomy to provide a much needed service.
Combined, this can then help you to attract new patients who want and need your help and are willing to pay for non-invasive treatment that will dramatically improve their quality of life.
Needless to say, the TruDenta system can therefore help you to increase your revenue by engaging patients in care that benefits their long-term oral and overall health. Interestingly, because of the nature of the system’s “team driven” implementation, it will enable you to create a profit center that could allow you to blow last year’s numbers away. And, by empowering a team approach to patient care, you’ll be revitalizing your staff and your practice at the same time.
What’s more, providing “dental headache care,” or otherwise treating what may well be the underlying cause of a variety of painful conditions, allows you to diversity your service mix by offering a needed and multi-beneficial approach to restoring balance. A balanced dental foundation inherently lends itself to enhancing the longevity of future dental work that’s needed since the destructive effects of unbalanced dental forces can be prevented or eliminated.
But perhaps nothing can compare to the feeling of gratification you’ll experience from the on-going “thank you’s” you’ll receive from patients who’ve finally found relief from their chronic pain symptoms.
About the Author
Christian Yaste, DDS, is a 1996 graduate of the University of Michigan School of Dentistry. He completed a two-year general practice residency in oral medicine at Carolinas Medical Center in Charlotte, NC. Along with his partner, he founded Ballantyne Center for Dentistry in 2001, where they primarily focus on treating adult dental needs, such as cosmetic/reconstruction, sedation and implant dentistry.
For more information about the TruDenta system, visit DRSdoctor.com. To learn more about dentomandibular sensorimotor dysfunction, order the textbook, Understanding, Assessing & Treating Dentomandibular Sensorimotor Dysfunction by calling 855-770-4002.
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