Are you the go-to dentist in your area? The American Dental Association reported that, as of 2017, there were 198,517 dentists in the United States, and there are more entering the industry each year. With the potential of growing competition…
At TruDenta, all of our doctors have access to our marketing materials portal. Here they can choose from a wide range of marketing tools that can be customized for their practice. These range from TV commercial footage, radio scripts, brochures,…
The Follow Up. In our business of attracting new doctors to try TruDenta, we persistently and periodically follow up via telephone calls, email, snail mail, etc...People have a short attention span and something you consider today, may be long forgotten…
Referred by Patient Report Although not a dentist, like you I read all of the dental journals I can get my hands on to discover pearls of marketing wisdom to share with TruDenta doctors. In perusing this month’s issue of…
DentalTown Magazine By Shane Sykes, DMD Drilling and Filling Within the past 10 years, increasing public awareness of the benefits of oral health and what today's dentistry can achieve has raised the profile of the profession from one of "drilling…
Regular readers of my missives will know that my #1 most recommended marketing strategies are FREE. Whether it is FREE local media coverage or FREE conversations with current patients about your new services, FREE marketing is often the most powerful…
Your Local Media. One of the most underused FREE marketing tools available to any dentist or orthodontist is the local media. Whether you are covered by websites, local magazine/ newspapers, radio and even television, local media is eager to cover…
Below is an excerpt from a blog for dental labs. I think they nailed what branding for a dentist is... with the key being... how are you different from every other dentist in your area? Differentiation is critical if you…
Our society is obsessed with music! Some doctors have music on hold and most seem to have it playing throughout their offices all day. I was in my dentist office last week and was a little disappointed with their musical…
JADA Magazine By Orapin V. Horst, DDS, MS, MSD, PhD, Joana Cunha-Cruz, DDS, PhD Lingmei Zhou, PhD, Walter Manning, DMD, Lloyd Mancl, PhD, Timothy A. DeRouen, PhD Prevalence of pain in the orofacial regions in patients visiting general dentists in…
Pain Relievers Two of the leading North American dental publications this month have cover story articles on the correct usage of non-opioid analgesics (OralHealth from Canada and Inside Dentistry in the U.S.). While I would hope that most dentists and…
The Wellness Hour Randy Alvarez, host of The Wellness Hour, interviews Fort Worth, Texas-based board-certified orthodontists Sheila Birth, DDS and Cristi Fletcher, DDS about treating people who are suffering with head, neck, and jaw pain with TruDenta Therapy.