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Say Thanks for Referrals

Referred by Patient Report Although not a dentist, like you I read all of the dental journals I can get my hands on to discover pearls of marketing wisdom to share with TruDenta doctors. In perusing this month’s issue of…

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Local Media Coverage

Your Local Media. One of the most underused FREE marketing tools available to any dentist or orthodontist is the local media. Whether you are covered by websites, local magazine/ newspapers, radio and even television, local media is eager to cover…

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Dental Office Hold Music

Our society is obsessed with music! Some doctors have music on hold and most seem to have it playing throughout their offices all day. I was in my dentist office last week and was a little disappointed with their musical…

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Leader or Follower? Pioneer or Settler?

Pain Relievers Two of the leading North American dental publications this month have cover story articles on the correct usage of non-opioid analgesics (OralHealth from Canada and Inside Dentistry in the U.S.). While I would hope that most dentists and…

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